We focus primarily on fabric over fad and what goes on behind the scenes of the making of the clothing that includes our highly skilled, passionate artisans and production people based in Italy. We feel that the craftspeople are our greatest strengths, the roots of our creations and the truth of real fashion. They bring heartmade superb value and talent to our brand, thus creating an ethical & modern environmental movement. 

We thrive to minimize a negative environment in today’s fashion world. Embracing consumers with the power of high quality, natural, sustainable fabrics from chosen suppliers around the world. While doing so, promoting durable, timeless yet FUNctional products is the beginning of a conscious fashion industry.

Sincerely,

JDL